2018 Mother’s Day Makeover Contest
by Jane Stringham//
When Lisa Gear entered the beauty industry—after a long career in fashion, no less—she landed on the Paul Mitchell Academy precisely because of its dedication to giving back. Gear continues to prioritize her altruistic proclivities through consistent collaboration with the local YWCA in Liberty Township, Ohio. In fact, the inspiration for Lunatic Fringe Salon’s annual “Beauty of Mom” contest stems in from Lisa and her team’s experience supporting women.
Lisa built her team on a collaborative, “no-gossip philosophy”—a key part of the LF Heart & Soul statement—and says that, “giving back…is absolutely our team’s favorite thing about the company.” Stylists at Liberty Township repeatedly hear, “from [their] guests about women they know who do not have the time or money to take care of their hair in a way they deserve to,” says Lisa.
“Since we do a lot of work with residents of the YWCA , which provides shelter for women in need, and since we interact with LF guests who are women all day long, we recognize the unsung struggles endured by so many of them.” So often these women are mothers, or they are filling nurturing, maternal roles. These women deserve to feel amazing.
If you know anyone who fits this bill, especially (but not limited to) mothers, Lisa and the Lunatic Fringe family implore you to throw their names into the “Beauty of Mom” contest ring. You’ll have a chance to make a case for your nominee, but keep it short! Tell us, in 200 characters, why your nominee deserves to win. Did your mother painstakingly wrangle your hair into neat pigtail braids for every school picture day? Is your coworker a single parent with three time cards to punch? Does your neighbor selflessly spend her free time volunteering at inner city elementary schools?
On the table is a complete haircut, makeup application, a deep conditioning treatment and optional color, depending on preference. In addition, the salon will customize a take-home hair care package totaling up to $200.00 and tailored specifically to the winner’s hair needs and preferences—not to mention the signature LF lather lounge experience: “the head, scalp, neck and hand massage, which is everyone’s favorite part of the visit.”
Enter your loved ones here, beginning today, but make sure to do so before 11:59 pm on May 6. Winners will be announced shortly afterwards, on May 11. Celebrate the “Beauty of Mom,” now in its fourth year, with Lunatic Fringe!