FOR IMMEDIATE RELEASE
Heart & Soul
CONTACT: Mary Fresques
Ph: 801.599.2087
Email: mary@lunaticfringesalon.com
Web: www.lunaticfringesalon.com
Lunatic Fringe Salons celebrate 10 in 2010 with
Heart & Soul
Salt Lake City, Utah June 23, 2010 - Lunatic Fringe salons celebrate a milestone ten years in business in Utah. To commemorate the anniversary, the company will highlight their Heart & Soul mission statement which focus on five core values; team, opportunity, business, passion and education. “We wanted to find a way to engage and align our team and salon guests with our Heart & Soul statement which will be exclusively designed and displayed throughout our four Salt Lake City and Park City locations. We want to bolster guest awareness by underscoring these values as well as our brand endurance and longevity,” explains Shawn Trujillo, Lunatic Fringe co-founder and owner. Throughout the month of July special anniversary service packages will be offered to salon guests.
Lunatic Fringe opened its first location at Trolley Corners in Salt Lake City in July of 2000; founded by husband and wife team, Shawn Trujillo and Angie Katsanevas. Trujillo and Katsanevas both well established hairdressers decided it was time to create a business that was in line with their personal vision and values. “We started Lunatic Fringe to create an environment that we could take pride in, where education and excellence at all levels were a priority. A team culture was very important to us. We wanted an environment that guests and stylists alike loved being a part of,” says Katsanevas. The original Trolley Corners salon relocated to the Sugarhouse neighborhood of 11th East and 1790 South in 2006, and is considered to be the flagship locale of the three Utah salons located in Sugarhouse, Parleys Way and Park City. Lunatic Fringe also owns a salon in Boise, Idaho.
In 2005 Trujillo and Katsanevas opened Paul Mitchell the School in Holladay, Utah. The school is part of a nation wide network of innovative cosmetology schools that provides a positive, well-rounded lifestyle educational environment for their students — or Future Professionals. Paul Mitchell the School instructors, known as Learning Leaders are trained to draw out the artist in every student and prepare them to compete in the real world.
Giving back is a priority of the salons. Lunatic Fringe and Paul Mitchell the School have raised and donated well over two hundred thousand dollars with annual fundraising activities for several national and local non-profit organizations including the Andrew Gomez Dream Foundation, the Larry King Cardiac Foundation and the Leeza Gibbons Memory foundation, Food 4 Africa, and The Children’s Miracle Network.
In an on-going green initiative, the salon recycles glass, plastic and paper. Every Lunatic Fringe location collects and ships hair clippings to the Matter of Trust charity, an organization that uses the clippings to make oil-spill hair mats that protect animal and marine life. Lunatic Fringe also uses specially developed recycled, biodegradable, Color Eze color mixing cups to help keep chemicals out of the water ways.
In 2008 Trujillo and Katsanevas along with a group of other like-minded individuals launch a revolutionary salon franchise concept in the Lunatic Fringe name-sake, focusing on the company’s five core values, a high quality service experience, a solid business model and a proprietary build out process that is unique to the salon industry. “We created the franchise concept built on the success of our Utah salons and wanted to share the opportunity with future owners,” says Katsanevas. The first franchise location opened in 2009 in Orlando, Florida. Three more salons are slated to open in early 2011.
Lunatic Fringe has been featured in InStyle, Modern Salon, American Salon, Cut and Dry, IN Utah this week, Salt Lake, City Weekly and Wasatch Women magazines. Lunatic Fringe stylists have won competitions in NAHA, (North American Hairstyling Awards) and have received numerous industry acknowledgements in Canadian Hairdresser and Behind the Chair magazines. Lunatic Fringe has recently been nominated for a salon MBA from NAHA and listed by Elle Magazine as one of the top 50 salons in the country.
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